Sherrie Rosen – Freelance Creative Director, Copywriter, Editor

MY WORK

Diverse. Thoughtful. Effective.

I could tell you a lot of boring stories about me. But I’ll save those for my mother.

The real question is…why am I the writer for you?

I can write.
I’m a writer who can write about anything. In any style. At any time. Whether you’re looking for someone to write a single ad, a newsletter, an article or blog—or conceive of an entire, overarching campaign. I can write funny, and I can write tear jerkers. I can name products and write taglines, and I can write long-format articles and brochures in techy talk. I am versatile. And I don’t believe in writer’s block.
I am a research junkie.
For me, every job begins with research. For some people, the idea of all that legwork may invoke a yawn. For me, it is energizing and gives me conviction.
I am conceptual.
A cute line is fine, but it doesn’t sell a product. I know how to translate marketing research into creative executions that sell products by winning consumers’ hearts.
I get it.
That’s the common thread I’ve heard from most of my clients. I know how to navigate through the clutter and get to the heart of your business. It’s a left brain/right brain thing. I love good creative, but I believe in strong, logical reasoning. Of all the assets I can offer your business, this one is probably the most valuable and the hardest to find.