Career Summary
Professional writer and advertising executive with a broad range of experience, including as an advertising copywriter and creative director, editorial writer and marketing professional. Extensive writing experience with the following: Cultural Arts Institutions, Healthcare Companies, Home Builders, Schools, Law Firms, Shopping Centers & Telecom Companies.
Experience
Creative Outlet Advertising, 2004 to Present
Principal & Creative Director
Provide creative concept & copy for all media, including: TV, Radio, Print, Collateral, Direct Mail, Outdoor & Web. In addition, pitch new business, handle account service and media buying, and supervise production. Accounts include: Metropolitan Health Network (MetCare), Coscan Homes, The Waves, LLC, Albert Einstein College of Medicine, Kravis Center for the Performing Arts, Legal GraphicWorks, Ricci Leopold, PA, Romano Law Group, Thomas & Pearl, Maynor & Associates, The Mall at Wellington Green, Epilution Med Spa, The Kid Spa, Parkland Chef, Southern Trial Lawyers Association, Mix, Genesis Financial Services, Bailey Manor. To view our website, go to: www.creativeoutletadv.com.
College Essay Coach, 2013-2015
Work one-on-one with high school students to brainstorm, organize, write and polish their college application essays.
At Home in Palm Beach County Magazine, 2008 – 2009
Contributing Editor
Write articles for magazine focusing on home design and interiors.
The Boner Group, 2000–2004
Creative Director
Managed Creative Department, created concept and copy in all media, developed marketing strategies, handled client pitches and presentations, supervised production.
Accounts included: Tenet Hospitals South Florida (including: St. Mary’s Medical Center, Delray Medical Center, West Boca Medical Center, Good Samaritan Hospital, Palm Beach Gardens Medical Center and Northridge Medical Center), CityPlace, Palm Beach Kennel Club, Comcast Cable, Adelphia Cable, Republic Security Bank, Palm Beach Motorcars, Sunrise Ford, Hearx, DMG World Media, Pine Crest School, Donna Klein Jewish Academy, SunFest, AVDA (Aid to Victims of Domestic Abuse), Levitt & Sons, Ricci Leopold, P.A, Lewis, Longman & Walker, Ocean Properties (Including: Jupiter Beach Resort and Sandpearl Resort), Navarro Lowrey.
Venue Advertising, 1998–2000
Creative Director, Senior Copywriter
Developed concepts & copy, supervised production and made creative presentations.
Accounts included: Citrix Systems, PGA of America, Golden Bear, BallenIsles, CyberGuard, Emerald Dunes, Old Marsh Golf Club. Marriott Golf, Sage Life Assurance, SunFest, City of Riviera Beach, Independent Financial Marketing Group (IFMG), Kids Golf.
Sherrie Rosen Creative, 1996–1998
Freelance Copywriter/Creative Director
Accounts included: St. Mary’s Medical Center, Good Samaritan Hospital, Babor, Tracfone, Blue Green Corp., Kravis Center for the Performing Arts, Broward Center for the Performing Arts, Elliot Museum, Peoples Telephone Company, DigiTEC, Meyer Academy, Babor, Pulte Homes, Carmines Gourmet Market.
Kravis Center for the Performing Arts, 1994-1996
Senior Writer
Produced all in-house publications, advertising (print, television, radio), collateral and direct-mail. Played a major role in developing the Center’s first website.
Peoples Telephone Company,1993-1994
Director of Marketing
Ran Marketing Department for a South Florida-based telecom company. Responsibilities included developing product literature, sales collateral, point-of-purchase displays, website, direct mail, advertising, trade show and packaging strategies for the firm’s various services.
Ascom Communications, 1991-1993
Marketing Manager
Developed marketing materials, organized trade shows, created advertising, completed marketing research projects and handled public relations for a South Florida-based telecom company. Major accomplishments included putting together a press conference with the Mayor of New York City and Ascom’s CEO and providing a complete research analysis and marketing plan for the Linguist, a unique Ascom product.
Grey Advertising, New York, New York, 1987-1991
Assistant Copywriter
Accounts included: Honeycomb Cereal, Joy Dishwashing Liquid, Mitsubishi, Habitrol, Old Milwaukee Beer.
Education
Duke University, Durham, North Carolina
B.A. in English, with a focus on writing
School of Visual Arts, New York, NY
Post-Graduate Courses in Advertising Copywriting
Professional Awards & Affiliations
- Won more than 200 Addy Awards, including 8 “Best of Show” Awards and a variety of other industry awards.
- Executive Committee, Advertising Federation of the Greater Palm Beaches. Positions included: Vice President, Addy Chairman and Programs Chair.
- Addy Awards Judge, Advertising Federation of Ocala, Florida.